SUSTAINABLE AGRICULTURE SEEKS TO PROVIDE MORE PROFITABLE FARM INCOME, PROMOTE ENVIRONMENTAL STEWARDSHIP, AND ENHANCE QUALITY OF LIFE FOR U.S. FARMS, FAMILIES, AND COMMUNITIES.SARE'S NRCCO GOAL IS TO DEVELOP AND EXECUTE INTEGRATED, COMPELLING AND CREATIVE COMMUNICATIONS AND OUTREACH EFFORTS TO HELP ACHIEVE THE SARE PROGRAM'S MISSION.THE GOAL WILL BE ACHIEVED THROUGH A VARIETY OF ACTIVITIES INCLUDING THE DEVELOPMENT AND PRODUCTION OF BOOKS, BULLETINS, VIDEOS, AND WEB COMMUNICATIONS. ITS SUBSTANTIAL REPORTING AND COORDINATION RESPONSIBILITIES ALSO INCLUDE IN-HOUSE DEVELOPMENT, MAINTENANCE, AND SUPPORT OF SHARED INFORMATION TECHNOLOGY (IT) PLATFORMS, COLLABORATION WITH VARIOUS REGIONAL PROGRAM TEAMS, AND CROSS-REGIONAL IMPACT TRACKING OF SARE'S GRANT PROGRAMS. THE NRCCO'S SERVICE TO U.S. FARMERS, RANCHERS, AND AGRICULTURAL COMMUNITIES IS MAINLY ACCOMPLISHED THROUGH OUR WORK WITH SARES REGIONAL PROGRAM COORDINATORS, AS WE DIRECT NATIONAL PROGRAM EFFORTS AND PROVIDE CROSS-REGIONAL INFORMATION SHARING OPPORTUNITIES. WE SERVE U.S. FARMERS AND RANCHERS DIRECTLY BY PRODUCING TECHNICAL RESOURCES ABOUT AGRICULTURAL TOPICS THAT ARE EASY TO FIND, UNDERSTAND, AND ACT UPON. THE NRCCO'S REPORTING AND COORDINATION ACTIVITIES ALSO GREATLY INCREASE SARES COMMUNICATION INFRASTRUCTURE AND CAPACITY TO SHARE INFORMATION ABOUT AGRICULTURAL PRACTICES, SARE FUNDED PROJECTS, AND PROGRAMS TO NATIONAL AGRICULTURAL AUDIENCES.