** AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** THE MARKET FOR GENETICALLY MODIFIED (GM) FOODS HAS RAPIDLY EVOLVED SINCE THE PASSAGE OF THE NATIONAL BIOENGINEERED FOOD DISCLOSURE STANDARD (NBFDS) IN 2016 AND IMPLEMENTATION IN 2020. CHALLENGES REMAIN DUE TO CONTINUED UNFAMILIARITY WITH LABELING AMONG CONSUMERS, CHOICE OF DISCLOSURE BY SUPPLIERS AND BALANCING COSTS OF DISCLOSURE WITH MEETING THE NBFDS REQUIREMENTS. FURTHER, GM LABELING IS UNIQUE AS PRIVATE CERTIFICATION, SELF-CLAIMS AND GOVERNMENT MANDATORY DISCLOSURE COEXIST. THIS PROJECT WILL CONDUCT A COMPREHENSIVE STUDY OF NON-GMO AND BIOENGINEERED (BE) DISCLOSURES. WE WILL UTILIZE PRIMARY AND SECONDARY DATA TO MEET THREE OBJECTIVES: 1 (CONSUMERS): ASSESS CONSUMER PREFERENCES FOR NON-GMO AND BE DISCLOSURES AND BE DISCLOSURE FORMATS, 2 (PRODUCERS): EXAMINE THE IMPACTS OF NON-GMO AND BE DISCLOSURES ON PRODUCT SALES, AND 3 (CERTIFIERS): IDENTIFY PRODUCERS' PRICE SENSITIVITY TO NON-GMO CERTIFICATION AND RELATION-SPECIFIC LEARNING BETWEEN PRODUCERS AND CERTIFIERS. THE PROJECT ALIGNS WITH PROGRAM AREA PRIORITY A1641, ECONOMICS, MARKETS AND TRADE, AS IT DIRECTLY RELATES TO AGRICULTURAL AND FOOD POLICY AND ITS IMPACT ON THE ECONOMIC EFFICIENCY OF THE CERTIFICATION ON MULTIPLE STAKEHOLDERS. BY FORGING COLLABORATIONS WITH TWO PARTNER UNIVERSITIES (INCLUDING A HISPANIC-SERVING INSTITUTION), THE NON-GMO PROJECT, THE USDA AMS FOOD DISCLOSURE AND LABELING DIVISION, AND THE USDA ERS, WE ADDRESS CRITICAL QUESTIONS FOR STAKEHOLDERS ACROSS THE SUPPLY CHAIN, INCLUDING DISCLOSURE FORMATS AND IMPACTS, INFORMATION ACCESSIBILITY, BENEFIT-COST AND PRICE SENSITIVITY OF DISCLOSURE, AND CERTIFICATION MARKET EFFICIENCY. WITH NON-GMO AND BE MARKETS BECOMING INCREASINGLY COMPLEX, RESEARCH FINDINGS WILL PROVIDE INFORMATION TO SHAPE FOOD POLICY, CONSUMER DECISIONS, AND PRODUCER RESPONSES TO LABELING OF BIOENGINEERED AND NON-GMO FOODS.