** AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** THIS PROJECT AIMS TO ENCOURAGE INNOVATORS, RESEARCHERS, PRACTITIONERS, AND POLICY MAKERS TO RESPOND TO THE SOCIAL AND ETHICAL CHALLENGES OF BIG DATA AND ARTIFICIAL INTELLIGENCE (AI) IN PRECISION AGRICULTURE (PA) AND TO GENERATE INSIGHTS AND STRATEGIES THAT ARE SUITABLEFOR STAKEHOLDERS ACROSS THE PA VALUE CHAIN.THE PROJECT HAS THREE PRIMARY OBJECTIVES: (1) MAP STAKEHOLDERS' PERCEPTIONS AND EXPECTATIONS ABOUT THE SOCIETAL IMPLICATIONS OF BIG DATA AND AI IN PA; (2) DEPLOY DIGITAL SERIOUS GAMES TO UNDERSTAND FARMERS' AND FARM ADVISORS' RISK AND INFORMATION PREFERENCES IN RESPONSE TO DIFFERENT LEVELS OF AI RELIABILITY AND UNCERTAINTY, AND PREFERENCES TO FORMS OF FARM DATA OWNERSHIP, AND (3) CREATE OPPORTUNITIES FOR RESPONSIBLE INNOVATION IN PA THROUGH INTERDISCIPLINARY EDUCATION, POLICY RECOMMENDATIONS, AND OUTREACH ACTIVITIES.KEY PROJECT OUTCOMES INCLUDE: (1) SYNTHESIZED INFORMATION ABOUT THE CHALLENGES AND OPPORTUNITIES OFFERED BY BIG DATA AND AI IN PA; (2) IDENTIFIED STRATEGIES FOR RESPONSIBLE INNOVATION; (3) INTEGRATING SOCIETAL IMPLICATIONS OF PA TECHNOLOGIES INTO EXISTING UNIVERSITY COURSES, (4) DATA SCIENCE FOR PUBLIC GOOD SUMMER TRAINING PROGRAM, AND (5) AN INTERACTIVE SCIENCE MUSEUM EXHIBIT AT THE SCIENCE MUSEUM OF WESTERN VIRGINIA IN ROANOKE, VIRGINIA. PROJECT OUTCOMES WILL BE DISSEMINATED THROUGH PEER-REVIEWED MANUSCRIPTS, POLICY BRIEFS, AND CONFERENCE PRESENTATIONS.THE PROJECT USES A TRANSPARENT, INCLUSIVE, AND ITERATIVE APPROACH TO PROVIDE LEGITIMACY TO INNOVATION AND POLICY PROCESSES AND OUTCOMES, AND HAS THE POTENTIAL TO STIMULATE LEARNING AND REFLECTION AMONG STAKEHOLDERS IN THE U.S. FOOD AND AGRICULTURAL SYSTEMS.THE PROPOSED WORK ADVANCES THE ECONOMIC AND SOCIAL IMPLICATIONS OF FOOD AND AGRICULTURAL TECHNOLOGIES PROGRAM AREA (PRIORITY CODE A1642).