POLLINATORS PROVIDE KEY ECOSYSTEM FUNCTIONS THROUGH THEIR ROLE IN PLANT POLLINATION AND REPRODUCTION, THE PRODUCTS OF WHICH SUPPORT A WIDE RANGE OF INVERTEBRATES, BIRDS, AND MAMMALS. THEIR POLLINATION SERVICES HAVE BEEN ESTIMATED AT OVER $200 BILLION ANNUALLY, WORLDWIDE. HUMAN ACTIVITIES THAT REMOVE AND FRAGMENT NATURAL HABITAT ARE A LEADING CONTRIBUTOR TO DECLINING POLLINATOR POPULATIONS AND THEIR BIODIVERSITY. IT IS ESTIMATED THAT BY 2050, 68% OF THE WORLD'S POPULATION WILL LIVE IN CITIES; MOST OF THESE URBAN LANDSCAPES HAVE YET TO BE CONSTRUCTED, AND IF TRENDS CONTINUE, MUCH OF THAT MAINTAINED LANDSCAPE WILL INCORPORATE MONOCULTURE TURFGRASS THAT OFFERS LIMITED HABITAT NOR FOOD SECURITY FOR POLLINATORS. AS URBAN LANDSCAPES EXPAND, THERE IS INCREASED INTEREST IN ENHANCING THEIR CAPACITY TO SUPPORT THE BIODIVERSITY OF NATIVE POLLINATORS SO THAT THEY MAY PROVIDE POLLINATION SERVICES TO NATURAL-AREA REMNANTS AND CULTIVATED PLANTS.THE PARTNERSHIP FOR POLLINATOR FRIENDLY LAWNS IN THESOUTHEASTERN UNITED STATES (PPFLSU) WILL ADDRESS URGENT ISSUES AFFECTING POLLINATOR HEALTH AND DECLINE THROUGH A MULTI-DISCIPLINARY PROJECT THAT WILL PRODUCE BEST MANAGEMENT PRACTICES (BMPS) AND STAKEHOLDER TRAINING THAT RESULTS IN MORE SUSTAINABLY MANAGED TURFGRASS SYSTEMS FOR THE BETTERMENT OF POLLINATORS. A COMPREHENSIVE EXTENSION PROGRAM WILL LEVERAGE REGIONAL EXPERTISE AND STAKEHOLDER CONNECTIONS THAT ARE NECESSARY TO DELIVER RESEARCH-BASED KNOWLEDGE TO VARIOUS LEVELS OF TURFGRASS MANAGERS (INCLUDING HOMEOWNERS AND PROFESSIONAL PRACTITIONERS) THROUGHOUT THE SOUTHEAST.