ONLY ~10% OF AMERICANS EAT RECOMMENDED AMOUNTS OF FRUITS AND VEGETABLES (FV). HIGH COST IS ONE BARRIER TO INCREASING FV INTAKE, WHILE STUDIES HAVE FOUND THAT SUBSIDIZING FV ACQUISITION INCREASES FV INTAKE. IN RESPONSE, FEDERAL AND PRIVATE SOURCES NOW EXPEND MILLIONS ANNUALLY TO SUBSIDIZE HOUSEHOLD FV PURCHASES. HOWEVER, FV ARE THE CATEGORY OF FOOD WITH THE HIGHEST RATES OF HOUSEHOLD FOOD WASTE (FW), AND THE UNITED STATES ASPIRES TO REDUCE FW BY 50% BY 2030. WE PROPOSE A RANDOMIZED CONTROL TRIAL TO ASSESS (1) IF SUBSIDIZING HOUSEHOLD FV ACQUISITION THROUGH THE PROVISION OF A WEEKLY SELECTION OF FREE FVS INCREASES FV INTAKE, DIET QUALITY, AND FV WASTE AND (2) IF A SMART INTERVENTION TO REDUCE FW CAN IMPROVE THE EFFICACY OF FV SUBSIDIES BY ENSURING THAT MORE FV ARE CONSUMED AND LESS FV ARE WASTED COMPARED TO A CONTROL GROUP. DATA ON THE INVENTORY, ACQUISITION, INTAKE, AND WASTE OF FOOD WILL BE COLLECTED IN PARTICIPANTS' HOMES USING THE FOODIMAGETM APP, WHICH WAS RECENTLY VALIDATED BYTHE RESEARCH TEAM. FOODIMAGE PROVIDES BETTER ACCURACY FOR CAPTURING HOUSEHOLD FW DATA THAN DIARIES AND AN INTEGRATED PLATFORM FOR COLLECTING, ENCODING, AND CURATING THESE CRITICAL HOUSEHOLD DATA STREAMS. THE RESULTS WILL INFORM POLICY DECISIONS ABOUT FV SUBSIDY PROGRAMS AND HOUSEHOLD FW REDUCTION INTERVENTIONS AND INFORM FUTURE REPLICABLE, SCALABLE INTERVENTION STRATEGIES THAT ENSURE FV SUBSIDY DOLLARS IMPROVE NUTRITION WHILE MINIMIZING WASTE. THESE OUTCOMES ALIGN WITH PROGRAM PRIORITIES CONCERNING THE ECONOMIC AND BEHAVIORAL ASPECTS OF CONSUMER BEHAVIOR; POLICY DESIGN AND IMPACTS; AND THE ECONOMICS OF FOOD POLICY.
$497,803FY2021National Institute of Food and AgricultureUSDA
Ohio State University, The, Columbus OH