THE ULTIMATE GOAL OF THIS PROJECT IS TO PROMOTE SOCIETAL GOALS BY FOSTERING NEW LEASING COMMUNICATION PRACTICES AND CONTRACT CLAUSES THAT INCORPORATE LANDOWNERS' SOCIAL ETHICS. LANDOWNERS HAVE EXPRESSED INTEREST IN HELPING YOUNG FARMERS AND TO PRESERVE THE ENVIRONMENTAL AND SOIL QUALITY OF THEIR FARMLAND ASSETS. WE BELIEVE BEHAVIORAL ECONOMIC CONCEPTS WILL FOSTER THE COMMUNICATION NECESSARY TO INCORPORATE SOCIAL ETHICS. LANDOWNERS, IN A MANNER SIMILAR TO SOCIALLY CONSCIOUS INVESTING, CAN BE EXPOSED TO NOVEL WAYS OF USING THEIR LAND TO MEET THEIR ETHICAL VALUES. NUDGES CAN BE DEVELOPED THAT ASSIST YOUNG AND ENVIRONMENTALLY CONSCIOUS FARMERS MANAGE LAND TO MEET THE LANDOWNERS' DESIRES.