FARMS AND WOODLANDS ARE UNDERGOING SIGNIFICANT OWNERSHIP CHANGE. AGRICULTURE, FORESTRY, AND CONSERVATION ORGANIZATIONS OFTEN LACK ROBUST APPROACHES FOR WELCOMING NEW LANDOWNERS AND INTEGRATING THEM INTO NETWORKS WITH TRUSTED PEERS AND PROFESSIONALS TO ENHANCE ENVIRONMENTAL, ECONOMIC, AND SOCIAL SUSTAINABILITY. OUR LONG-TERM GOAL IS TO SUPPORT DECISION-MAKING BY NEW LANDOWNERS, AND THE ORGANIZATIONS THAT WORK WITH THEM, TO IMPROVE ENVIRONMENTAL CONDITIONS, QUALITY OF LIFE, AND FINANCIAL VIABILITY. WE WILL FOCUS ON NEW OWNERS OF SMALL AND MEDIUM-SIZED MIXED FARM AND WOODLAND PROPERTIES IN WISCONSIN, INCLUDING WOMEN AND SUCCESSOR LANDOWNERS WITH CONSERVATION EASEMENTS, TO: 1) UNDERSTAND SPATIAL AND TEMPORAL TRENDS IN RURAL LAND TRANSFERS, 2) IDENTIFY TYPES AND TIMING OF DECISION SUPPORT NEEDS AND SOCIALIZATION OF NEW OWNERS, THROUGH INTERVIEWS AND A HOUSEHOLD MAIL SURVEY, AND 3) DEVELOP AND TEST WELCOMING OUTREACH FOR NEW OWNERS WITHOUT PRIOR MANAGEMENT EXPERIENCE THAT INTEGRATES FORESTRY AND AGRICULTURAL CONSERVATION. BECAUSE LANDOWNER SUCCESSION IS A PARTICULAR CHALLENGE FOR PERPETUAL CONSERVATION EASEMENTS, WE WILL: 4) UNDERSTAND LANDOWNER PERSPECTIVES ON EASEMENTS AND ORGANIZATIONS' CURRENT AND BEST PRACTICES FOR ONBOARDING NEW LANDOWNERS ACROSS THE UNITED STATES THROUGH INTERVIEWS, LANDOWNER SURVEY, AND ORGANIZATIONAL SURVEY AND 5) DEVELOP AND TEST OUTREACH MATERIALS THROUGH LANDOWNER INTERVIEWS, ORGANIZATIONAL STAFF FOCUS GROUPS, AND LEARNING FORUMS FOR ORGANIZATIONS THAT HOLD CONSERVATION EASEMENTS. THIS INTEGRATED PROPOSAL HARNESSES GEOSPATIAL PROPERTY AND LAND USE INFORMATION, ALONG WITH QUANTITATIVE AND QUALITATIVE SOCIAL SCIENCE, TO PROVIDE TIMELY AND WELL-TAILORED OUTREACH TO NEW LANDOWNERS TO ENSURE THE FUTURE OF SUSTAINABLE AGRICULTURE AND FORESTRY.