THE GOAL OF THIS PROPOSED RESEARCH IS TO UNDERSTAND VOTER DECISION MAKING ON PROPOSALS TO PRESERVE FARM, FOREST, AND OPEN SPACE IN ORDER TO HELP SUSTAIN AGRICULTURAL LAND RESOURCES. TO MEET THIS OVERALL GOAL, WE AIM TO: 1) ASSESS VOTER KNOWLEDGE ABOUT THE TAX LIABILITIES OF LAND CONSERVATION REFERENDUMS AND HOW ACCURACY AFFECTS THEIR VOTE, 2) UNDERSTAND IF INCREASED INFORMATION ABOUT THE ECONOMIC AND SOCIAL BENEFITS OF LAND PRESERVATION AND THE INDIVIDUAL TAX LIABILITIES OF INDIVIDUAL VOTERS INCREASES SUPPORT FOR LAND PRESERVATION, AND 3) MEASURE WILLINGNESS TO VOTE FOR LAND CONSERVATION MEASURES BASED ON POLITICAL ECONOMY CHARACTERISTICS OF REFERENDUMS.TO ACHIEVE THESE OBJECTIVES, WE PROPOSE TO CONDUCT A SERIES OF EXIT POLLS DURING MUNICIPAL AND STATEWIDE BOND REFERENDUMS FOR LAND PRESERVATION IN RHODE ISLAND, MASSACHUSETTS, AND CONNECTICUT. THE EXIT POLLS WILL INCLUDE QUESTIONS THAT ASK RESPONDENTS ABOUT HOW MUCH A GIVEN REFERENDUM WILL COST THEIR HOUSEHOLD IN TERMS OF INCREASED TAXLIABILITIES. THIS WILL ALLOW US TO ASSESS ACCURACY AND DETERMINE IF THERE IS A CONSISTENT BIAS TO OVER- OR UNDERESTIMATE THE TAX CONSEQUENCES AND WHAT FACTORS INCREASE LEVELS OF ACCURACY. SECOND, ON A SUBSET OF EXIT POLLS WE WILL EMBED A FRAMING EXPERIMENT TO ASSESS WHAT TYPES OF INFORMATION INCREASES SUPPORT FOR PRIVATE AND PUBLIC LAND PRESERVATION MECHANISMS. THIRD, WE WILL IMPLEMENT A DICHOTOMOUS CHOICE CONTINGENT VALUATION SURVEY IN A STATEWIDE ELECTION TO ASSESS HOW POLITICAL ECONOMY CHARACTERISTICS INFLUENCE VOTER SUPPORT AT THE BALLOT BOX.