WE PROPOSE A PROGRAM OF OPTICAL IMAGING AND SPECTROSCOPY TO STUDY COUNTERPARTS FOR THE BEST AND BRIGHTEST LAT UNIDENTIFIED SOURCES. THESE ARE LIKELY BINARY MILLISECOND PULSARS AND THE DATA WILL CONSTRAIN THE ORBITAL PROPERTIES ENABLING A MEANINGFUL SEARCH FOR PULSATIONS DIRECTLY IN THE LAT GAMMA-RAY DATA. WE AUGMENT THIS WITH NARROW BAND IMAGES OF H$ALPHA$ BOW SHOCKS AROUND LAT PULSARS. FOR THE BRIGHTER TARGETS EXPLORATORY LOW- TO MEDIUM- RESOLUTION SPECTROSCOPY CONSTRAINS THE NATURE OF THE OPTICAL COUNTERPARTS. THIS STUDY COMPLETES THE IDENTIFICATIONS OF THE BRIGHT LAT SOURCES.