GAMMA-RAY BURSTS (GRBS) WITH HIGH-ENERGY EMISSION OPENED UP A NEW REALM OF PHENOMENA FROM THE PHYSICS OF GRBS AND THEIR CENTRAL ENGINES TO THEORIES OF QUANTUM GRAVITY AND CONSTRAINTS ON THE EXTRA-GALACTIC BACKGROUND LIGHT. HERE WE PROPOSE TO CONTINUE OUR SUCCESSFUL FOLLOW-UP PROGRAM OF LAT DETECTED GRBS AIMED AT PROVIDING RAPID AND ACCURATE LOCALIZATIONS PHOTOMETRIC REDSHIFTS AND MULTI-COLOR AFTERGLOW OBSERVATIONS.