Managing as Designing Workshop, Case Western Reserve University, June 2002

Case Western Reserve University, Cleveland OH

Investigators

Abstract

This project proposes workshop, to be conducted in June 2002 on "Managing as Designing" to undertake a high-risk effort to create a new approach to management education. Design thinking as a powerful way of approaching problems is the underlying philosophy, in contrast to the prevailing emphasis on purely analytical skills in decision-making characterizing management education since the 1960's. Design represents a distinct mode of cognition different from analytical decision making, and suggests a more creative approach especially to the problem of envisioning new futures. The objective of the workshop is to define a new vocabulary of management education based on design thinking. The workshop will engage a broad range of scholars, designers and managers representing disciplines including architecture, music, art, sociology, history, communication and management